Where are all the Gardener's Idea Books going?

Reaching 800,000 Consumers

The national campaign consumers will see in their magazine this spring season will feature the national combination for the year. The national combination will also be featured prominently in our Gardener's Idea Book —which is sent to each consumer who responds to our advertising campaign. Last year 800,000 idea books were sent to gardeners throughout the US and Canada, in addition to being shared at gardening presentations, Master Gardener’s meetings, and at many other gardening events, and we plan to share nearly 900,000 copies this year. Be sure to order the plants you’ll need to create the next national recipes for spring. Also check out our national recipes from previous years—that consumers loved.

Proven Winners 2025 Gardener’s Idea Book - Download PDF